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May is CalFresh Awareness Month

Alameda County has celebrated CalFresh Awareness Month each May since 2013, and it is the official month dedicated to increasing awareness of the CalFresh program throughout California. Each year, the State, Alameda County Social Services Agency, Alameda County Community Food Bank, and community-based organizations, are all committed to bringing awareness, dispelling myths, and encouraging eligible residents to apply for CalFresh benefits.    

May 2025 CalFresh Awareness Campaign

This year, Alameda County's CalFresh Awareness Month theme is, “Increase Your Food Dollars” and focuses on raising awareness of CalFresh and how it can provide individuals and families with benefits to purchase more groceries. CalFresh continues to be the largest food program in California and helps recipients access fresh fruits, vegetables, and other healthy foods.

See our digital CalFresh Awareness Month flyers in English, Spanish, Traditional Chinese, Simplified Chinese, Tagalog, Vietnamese, Khmer, and Farsi!

By participating in CalFresh, you will not only increase your food budget, but you can also take advantage of awesome discounts and services such as:

  • Market Match, where CalFresh EBT cardholders can get more money to purchase fruits and vegetables at participating farmers’ markets
  • Amazon Prime for $6.99 per month
  • Comcast affordable high-speed internet
  • PG&E monthly bill discounts
  • Discounted Bay Area transportation with Clipper START
  • Discounted admission to participating museums
  • And more!

New to our outreach efforts this year is our "BART Takeover!" Be sure to check out the Lake Merritt and Hayward BART stations this month for our posters promoting CalFresh and encouraging residents to apply. Also keep an eye out at the West Oakland, 12th Street, 19th Street, Fruitvale, Hayward, and Fremont stations for our track-side posters, as well as posters throughout Alameda County!

Now is a great time to apply for CalFresh!

Outreach Toolkit

As part of Alameda County Social Services Agency’s efforts to promote CalFresh Awareness Month, community partners can also help promote CalFresh Awareness Month and use any of our outreach toolkit materials including:

  • Themed graphics
  • Social media images
  • Digital Flyers
  • Virtual backgrounds
  • And more!